Underwear From The 1970s To Today

The functionality of underwear grew during the 1970s and 80s to add a whole new aspect to it, which was fashion. Long gone was the simple purpose of having something to wear underneath your clothes. It became sexy and fashionable to care about what you wore underneath it all.

Sex appeal was the sole marketing campaign for underwear and also for swim garments, including bikinis, bathing suits, and swim trunks. Society became accustomed to seeing these images over and over again in popular culture. So much so that designs based on underwear eventually became part of normal wear, now worn over other clothes. Many pop stars of the 80s helped make this a full blown trend.

G-strings, originally worn mostly by strippers and various staff members of gentlemen’s clubs, became a staple in the 80s for swimwear in countries like Brazil. This trend would catch up with the rest of the world by the 1990s. And in current times, the g-string has transformed into underwear commonly known as the thong. Thong underwear is categorized, of course, by a design where a slip of fabric of varying widths is enclosed between the buttocks to hide the appearance of underwear lines. It has already become one of the most popular underwear styles worn by women. The male consumer is also warming up to the idea of adventurous undergarments, as thong wearing has been on the rise with them.

The use of sexual images to market underwear made by such designers as Calvin Klein became popular, showcasing scarcely dressed models that had a definite sex appeal to them. Mark Wahlberg broke free of his “Marky Mark” rapper persona in one of these advertising campaigns, which helped him become a marketable icon and famous actor. One of his first starring roles actually focused on his sexual image in the film “Boogie Nights.” From this launching pad, he’s gone on to star in many hit movies, and earn the respect of film buffs everywhere. In what other era would a mainstream film star be able to say that dropping his pants did wonders for his career?

According to market research firm Mintel, in January 2008, the men’s underwear market in the UK was valued at 674 million pounds or over 1.3 Billion US dollars. And sales of men’s underwear rose by twenty-four percent between 2000-2005. Women’s underwear stores such as Victoria’s Secret are also a huge industry, openly marketing the sex appeal of undergarments and swimwear. Victoria’s Secret’s commercial campaigns and catalogs are popular with more than just women, as many men also use them to purchase sexy garments for their partner.

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Swimwear – What Is Hot At The Beach?

Summer is here once again and it is almost time to get out the bikini ready for those hot sizzling days at the beach. Or maybe not what is hot and what is not this year in swimwear fashion?

The good news is that this year the selection of swimwear is fairly comprehensive with quite a few styles all coming back into fashion at one time giving a wide choice. Continuing the trend of previous years, once again the bikinis appear to have gotten even smaller – if that is possible – we seem to be much more ready to accept well toned, well tanned bodies exposed on the beach. However, bikinis are taking a bit of a back seat at the moment with the one piece swimsuit coming back on the fashion scene with a certain amount of vigour and believe me there is a great demand.

Wearing a one piece swim suite this year will see you sporting this years up to date fashion in swimwear. Fashion is the strangest business ever, only a year ago the one piece swim suite would probably have been seen as being only for the older, and less body beautiful possibly even boring person. So, what is it that could have brought this particular fashion full circle? If you think logically fitness and health most likely have had a lot of influence. Getting fit is a massive craze and big business, swimming is an excellent way to achieve this and is often recommended by the medical profession. The most practical swimwear for this type of serious swimming is the all in one suit. Getting back to the beach, the most toned, perfect body can look even better in a one piece swimsuit, creating more mystery and interest by not having your body on full display! It does make sense if you think about it.

The other important factors you will have to think about is the colour, style and cut of your new swim suite is relatively unimportant. The colour is the single most important fashion consideration. Get it wrong, and you will regret your decision all summer. In my opinion bright is best, oranges, blues and greens always seem to work these days keep it simple and you are on to a winner. No matter what the current fashion or what you wear just remember summer days at the beach are all about having fun!

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Celebrity Hair Transformations with Hair Extensions

The regular clientele of celebrities using hair extensions has greatly increased their popularity and demand.
They are stylish and safe and you choose the style to create the look of your individual dream. You can add length and transform your hair from short to shoulder length, to the base of your spine or anywhere you fancy. You can instantly add body and bounce, instantly transforming fine or limo hair into luscious thick locks. You can choose a colour to perfectly match your own or go for a funky change and add blues, pinks, greens etc., to give you exotic colours and wild looks which can easily be removed after the weekend for when you go back to the office.

You can transform your look achieving the style of your dreams. Long, short, straight, curly, adding instant volume or thickness. You can cover up a bad hair cut by adding extensions, or just get a new look for a special occasion, a wedding or prom etc. You can make a subtle change or something dramatic, by sticking with your your existing hair colour or changing it, either with solid colour or highlights. You may want to experiment with different hairstyles and colours and hair extensions are a great way to do this.

There are a huge range of hair care and hair extension products available like Yaki Ultra which is made from silk quality 100% human hair, which has been textured to be more like relaxed afro hair. Yaki Ultra is Sleeks top quality hair and is highly recommended. Clip in 100% human hair which is on a 3 cm wide clip in bright colour. These 14″ or 18″ long bright colours are the ideal way to brighten up your hair for a night out or just to give you a change. As it is 100% human hair they can be curled and straightened with your own hair.
Full head clip in 100% human hair clip in extensions which are about 14 inches long. Universal clip in extensions are made from quality 100%human hair and will last up to 1 year. This is an affordable option for hair extensions. All pieces are doubled to give extra thickness.

You can buy hair extension glue and glue remover, special brushes for hair extensions to keep them in excellent condition along with many after care products including deep cleansing shampoo that will repair the natural gloss and health of your hair., creamy conditioner to detangle your hair and leave it silky smooth and manageable. A Conditioning Mist for Extensions which is a leave-in conditioner to be used once a fortnight that will replenish and restore the hair’s health, leaving it soft with a radiant shine. Plus there is a Conditioning Shine Serum for Extensions which is a shine spray to enhance the condition and strength of your hair, giving it a luxuriously glossy finish.

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